answersLogoWhite

0

5 elements of the promotional mix?

Updated: 9/17/2023
User Avatar

Nishadeep

Lvl 1
8y ago

Best Answer

The elements of the promotional mix are generally understood to include:

Advertising - paid messages by an identified sponsor (ie. the advertiser) placed in a non-personal mass medium (e.g. TV, radio, newspapers, magazines, billboards, internet or cinema) .

Personal Selling- personal communications between advertiser or representative and consumer.

Sales Promotion - value adding activities designed to stimulate sales or product trial - often includes point of sale activities (e.g. competitions, in-store displays, product tastings, recipe leaflets etc).

Public Relations - corporate actitvities designed to promote goodwill.

Direct Marketing - interactive system which uses one or more advertising media to effect a direct response or transaction.

User Avatar

Wiki User

8y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: 5 elements of the promotional mix?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Is promotional mix and communication mix the same?

ya


What are the components of the promotional mix?

The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.


What are the advantages and disadvantages of promotional mix?

spell check answer


What are the classifications of promotional mix?

I want to know the answer of this question.


What combination of promotional tools an organization uses is called its?

promotion mix


How the elements of the marketing mix implemented?

How the elements of marketing mix are implemented


What is a promotional mix used for?

Promotional mixes are used for advertising, personal selling, sales promotion, public relations, direct marketing, and corporate image. Wikipedia can help one find more about the specifics of promotional mixes.


What are 5 elements of promotion mix?

Direct Marketing Personal Selling PR Advertising Sales Promotion


Difference between marketing mix and promotional mix?

marketing mix is-the combination of product, pricing, promotion, and distrobution stratagies used to market products. promotional mix is-combination of tools used to promote a product. personaly i don't the there is much difference, marketing focases on tratagies and promotion is actually promoting the product. so one is on paper, the others in motion


Are elements and elements a homogeneous mixture?

No, elements are pure substances. However, if you mix two elements together, it depends on how well you mix them. Mixtures of two elements can be completely homogeneous, or extremely heterogeneous.


What is the element gold a mix of?

Elements are not "a mix of" anything. That's what "element" means.


What are the elements of marketing mix for a service take restaurant as a service and define the elements of marketing mix for restaurant?

please help me to find the answer of this question