Lead Generation, Self Marketing.
Other words for fake are phony, false, faux, or ersatz.
Some alternative words for strong are forceful, robust, strapping, and mighty.
added, aggrandized, also, amassed, and, another, augmented, besides, bounteous, deeper, else, enhanced, exceeding, expanded, extended, extra, farther, fresh, further, heavier, higher, in addition,...
A word professional is a logosophist. (Moon Turtle)