I know this company and the former owners. The place tanked when it was sold to an investment group and big studio guys with bigger egos and not a clue came in to run the place ... in to the ground...
Social Media is important to business because of the major benefits of conversing with your customer through Social Media is to gain Customer Loyalty. Using sites such as Facebook, Twitter, Youtube...
If you want the business to survive, the two of you must learn how to get along, that's it. To two of you must agree, that it is OK to disagree, as long as there is mutual respect between each other....