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Can a valid English word be owned as a trademark?

Updated: 8/16/2019
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16y ago

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Of course, and there are many examples. "Apple" brand computers, "Harpoon" ale, "Frenzy" cologne, "Dawn", "Tide", "Cascade", "Cheer", "Gain", and "Joy" detergents, "Scope" mouthwash, "Secret" and "Optimism" deodorants, "Eagle" snack food, "Eagle" condensed milk, "Hummingbird" flossing device, "Pearl" tampons, "Crest" toothpaste, "Pampers" and "Cruisers" diapers, "Prints" snack foods, "Quench" beverage, "Bounce" fabric softener, "Ivory" soap, "Bounty" towels, "Angel" and "Hurricane" Fencing, "Always" hygiene products, "Physique" hair products, "Sparkle" cleaner, "Sparkle" dental education, "Indicator" toothbrush, etc, etc.

The one thing they have in common: they are not "descriptive" of the products carrying the word as a brand.

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Q: Can a valid English word be owned as a trademark?
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