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Can we use the concept of price elasticity to identify a brand's competitors?
Wiki User
∙ 13y ago
Yes, you can. When the cross-price elasticity between two goods is positive, they are more likely substitutes in consumption; when it is negative, they are more likely complements. A cross-price elasticity of 0 implies no correlation.
Wiki User
∙ 13y ago
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SWOT Analysis pepsodent?
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