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Yes, as long as you are not attempting to defraud the consumer into thinking Walmart is involved in the project, and you're not attempting to defame the company. However, if there is a considerable amount of reliance on the trademarked franchise, rather than a passing mention, it would be wise to get their permission (or make up a company name in its place).

A character can go to WalMart to buy Sprite and Cheetos, for example. He can drive his Kia there if you want, and he can pass the Dunkin' Donuts on the way, before parking and stepping into a puddle in his new Converse All-Stars. But if the entire show takes place in a WalMart, or someone randomly poisons Sprite or Cheetos, etc etc, that's when it's time to fictionalize.

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Q: Can you mention the name of a franchise like Wal Mart in an original production?
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