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  1. Knowledge of local language
  2. Willingness to get located in villages
  3. Cultural Congruence: Rural salesman must have proper acquaintance with the cultural pattern of rural life.
  4. Attitudes: Rural salesman must have patience as their customers are traditional and conscious, it will not be possible to clinch the sales quickly. He may have to spend lot of time with customer and make several visits to gain favourable response.
  5. Capacity to handle number of products lines:Rural salesman usually does not generate economic value of business if he handles few products. He is required to handle much large number of products lines as compared to urban salesman.
  6. Greater Creativity: Rural marketing involves greater creativity. If the product is very new in the rural context, He has to introduce it using consumption pioneers and opinion leaders.
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Q: Company strategy for Sales promotion in rural marketing?
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