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Definition of demand forecasting

Updated: 9/14/2023
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Forecasting product demand is crucial to any supplier, manufacturer, or retailer. Forecasts of future demand will determine the quantities that should be purchased, produced, and shipped. Demand forecasts are necessary since the basic operations process, moving from the suppliers' raw materials to finished goods in the customers' hands, takes time. Most firms cannot simply wait for demand to emerge and then react to it. Instead, they must anticipate and plan for future demand so that they can react immediately to customer orders as they occur. In other words, most manufacturers "make to stock" rather than "make to order" - they plan ahead and then deploy inventories of finished goods into field locations. Thus, once a customer order materializes, it can be fulfilled immediately - since most customers are not willing to wait the time it would take to actually process their order throughout the supply chain and make the product based on their order. An order cycle could take weeks or months to go back through part suppliers and sub-assemblers, through manufacture of the product, and through to the eventual shipment of the order to the customer.

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Relationship between market demand market potential and sales forecasting?

demand forecasting is crucial for sales forecast


In demand forecasting important method used in trend projection is?

Delphi method


The different methods of forecasting demand for a new product?

The different method for Forecasting demand for new products are 1. Survey of buyer's intentions 2. Test Marketing 3. Life Cycle Segmentation analysis 4. Bounding Curves.........


What is demand analysis forecasting?

I'll give you the gist of Demand Analysis Forecasting: Demand analysis forecasting is the process estimation of quantity of a product or service that will be demanded by the customer in the future. Demand forecasting is carried out using both, informal methods, like educated guesses or quantitative methods that involve the use of historical data or existing data from the test markets. Demand forecasting helps in the formulation of pricing strategies, estimation of future product capacity and making crucial decisions relating to the entry or exit from new markets. Methods of Demand forecasting: Qualitative Methods: 1. Jury of expert opinion method 2. Delphi Method: *Developed by RAND Corp *Individuals are asked to answer questionnaires in a total of 2 to 3 rounds *The persons involved often maintain anonymity even after the test has been completed. Quantitative Methods: 1. Time series projection methods: *Trend projection method *Exponential smoothing method *Moving average method Casual methods: 1. Chain ratio method 2. Consumption level method 3 End use method 4.Leading indicator method


What is macro and micro forecasting?

Macro forecasting is related to forecasting external forces that affect the firm. This is concerned with forecasting the markets and determining market demand, supplies and other external factors such as legal, cultural, economic and technological environmentsMicro forecasting is concerned with forecasting internal environments such as sales forecasts, market share and product life cycles. These can be described as factors which firm has control over or able to acquire information to forecast what will happen. For example, a company can check its sales records to forecast next months' sales

Related questions

What is manpower demand and supply forecast?

The two different sections of manpower forecasting are the manpower demand forecasting and the manpower supply forecasting. These techniques are used to regulate the supply and demand balance.


Types and meaning of demand forecasting?

Demand Forecasting Is the estimation of total and maximum quantity needed by the consumers in the market at future time. It must not be higher or lower than the balanced demand. TYPES; qualitative and quantitative demand forecasting.


Relationship between market demand market potential and sales forecasting?

demand forecasting is crucial for sales forecast


Distinguish between demand estimation and demand forecasting?

Demand estimation's purpose is to determine the approximate level of demand for the product whereas demand forecasting's purpose is to estimate the quantity of product or service that consumers will purchase.


Where can I find a demand forecasting consultant?

You can find a demand forecasting consultant online by doing a search listings on google.com. One such consultant firm I found is http://www.researchboston.com/forecasting/forecastintro.htm.


What is Demand Estimation?

Demand Estimation is the art of forecasting firm sales.


How Do demand forecasting method for new products vary from those for established products?

The demand forecasting method goes by the phrase "supply and demand" as the forecasting method provides products both currently and popularly in demand. Meanwhile, established products work with the forecasting method as a means to remind everyone that there are products for those whom could not otherwise afford a product similar to the one currently in demand by the suppliers selling the product.


How do demand forecasting method for new products vary from those for established product?

The demand forecasting method goes by the phrase "supply and demand" as the forecasting method provides products both currently and popularly in demand. Meanwhile, established products work with the forecasting method as a means to remind everyone that there are products for those whom could not otherwise afford a product similar to the one currently in demand by the suppliers selling the product.


What is significance of demand forecasting?

in business decisions it is importan


What is the need for demand forecasting?

The need for demand forecasting is to help companies see the future of products they are launching. They can see what the future will hold for certain product and what the pricing should be.


What is demand forecasting?

Demand forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods, such as educated guesses, and quantitative methods, such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions, in assessing future capacity requirements, or in making decisions on whether to enter a new market


What is load forecasting?

Load forecasting is used by power companies to anticipate the amount of power needed to supply the demand.