Primary research · This collects data that does not already exist.
· Survey, questionnaire, interview, observation.
Secondary research- This looks at existing data.
- It may be a summary, collation or synthesis of information.
Qualitative research- Looks at what humans behaviour and the reasons behind it.
- What people do and why.
Quantitative- Quantitative research systematic empirical investigation quantitative properties.
- How many people do these things and how often.