Answer:
Marketing in Nigeria has been neglected for centuries due to its international image of a manufacturing Mecca. To many scholars, even recently, marketing development still remains neglected in Nigeria because based on the definition of marketing as "societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and service of value with others", it still remains difficult given the country's economic philosophy. Over the years this philosophy has been export oriented and slow to deregulate. In 1997, Nigerian leaders decided through their Nigeria's Vision 2010 statement that the status quo has to change. They decided to incorporate the marketing process into their economic development
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