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Difference between brand acquisition and company acquisition?

In: Investing and Financial Markets, Business Plans, Marketing Advertising and Sales [Edit categories]

Answer:

Acquiring a company typically includes acquiring all of it's assets and liabilities, which would usually include it's name, business assets, plants and locations, employee relationships, and brands.

Acquiring a brand, though, can also be a matter of outright sale from one company or holder to another. If a company that produces a popular widget goes out of business or changes focus to another product line or type, the right to produce that widget, under the same well-known name, can be sold to another company that might wish to enter that market or enhance it's market share.

Contributor:

Honor

First answer by Honor M. Last edit by Honor M. Contributor trust: 54 [recommend contributor ]. Question popularity: 1 [recommend question].

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