Answer:
There are several units of measure to use while dealing with vacuum.
The absolute units start from full vacuum then approach atmospheric pressure.
The "Gauge" ones use atmospheric pressure as a baseline- but Atm. Pressure varies with each day, with altitude, temperature and even with Hurricanes.
Some absolute units are: Torr, Millitorr, Mbar
Some "Gauge" units are: "Hg, Psig, "H20 (inches of water)
For more info see:
http://en.wikipedia.org/wiki/Pressure_measurement