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Discuss the meaning scope role of marketing function in the exchange process with suitable example?
Wiki User
∙ 12y ago
Marketing is the performance of business activities that direct the flow of goods from producer to consumer or user. It is the satisfaction of human needs.
Scope of Marketing is to influence buyer's decision directly or indirectly for generating business to make the flow of goods from producer to consume or user.
Wiki User
∙ 12y ago
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