Distinguish between direct marketing and online marketing?

Answer:
According to Barron's Business Dictionary "direct marketing" is a broad term that refers to a type of marketing that utilizes a variety of advertising media to appeal directly to the consumer. Direct marketing is distinct from other types of marketing in that it makes an offer and solicits a direct response

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According to Wikipedia.com the definition for "on-line marketing", also known as internet marketing, web marketing, digital marketing or e-marketing, is the marketing of products and/or services over the Internet. On-line marketing is very broad in scope as it also includes marketing done via e-mail and wireless media also.

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First answer by Vishalshastri. Last edit by Somayina. Contributor trust: 0 [recommend contributor recommended]. Question popularity: 2 [recommend question].