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* There was a time when the concept was "Make-&-Sell"(product centered) and the job was to find right customer to your product. * With the globalization and the tremendous technology change which in return has created the necessity. * We all know that"necessity is the "mother of invention". * Therefore there is no denying of the fact that, if the need that creates the market.

By,Runu Chakrovorty

From:CHANDPARA

BIRBHUN,WEST BENGAL.

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Q: Do marketers create needs or do needs preexist marketers?
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