Answer:
Yes, but the extent of the value varies significantly by the type of IP and how many people want it. One fantastic new stapler design may be worth millions in licensing fees, while another may never be produced. The McDonald's logo may bring in a ton of revenue, while the logo for, say, Dave's Burger Shack is only ever used by Dave. A hit single is worth millions to the publisher and label, but thousands of songs are never heard in public.