Advertising is basically a type of communication. It attempts to persuade potential customers to purchase or consume a product or service. It is designed in such a way that it creates and reinforces brand image and brand loyalty.
Thus, advertising plays a very important role in forming consumer behavior. Advertising is usually important for triggering the first time purchase of the product. Then, if the consumer likes it, he will purchase the product again. However, if the advertising and promotion portrays a good image of the product, the repurchase of the product is guaranteed.
Buyers of convenience goods are especially affected by advertising. This is because the products are more or less the same. Advertising plays a vital role in reminding consumers of the brand name. Thus, a strong brand image portrayed through advertising would ensure the repurchase of convenience goods.
consumer behavior is influenced is the answer for apex
it makes them go loco for hot coco!
Increase consumer demand.Influence Consumer Behavior -apex
fok you man
Companies want to influence consumer behavior through advertising.
consumer behavior is influenced is the answer for apex
it makes them go loco for hot coco!
Increase consumer demand.Influence Consumer Behavior -apex
fok you man
consumer behavior is influenced is the answer for apex
Companies want to influence consumer behavior through advertising.
Thomas S. Robertson has written: 'Televised medicine advertising and children' -- subject(s): Advertising, Drugs, Television advertising and children 'Consumer behavior' -- subject(s): Consumer behavior, Motivation research (Marketing)
Companies want to influence consumer behavior through advertising.
-Often leads the consumer to impulse buying -advertising creating an artificial demand above the individual's basic needs
the impact of branch image and advertisement on consumer buying behavior
To target products and customers and improve the impact of advertising.
True