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a political party may campaign aggressively to win an election.

Heavy advertising, numerous speeches and door to door visits may be used to promote its candidate while hiding their flaws.

After winning the party may take a sales oriented view by trying to get its citizens to accept its policies rather than to find out what voters really want.

Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants.

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Q: Example of the selling concept in marketing?
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