What defines the members of a niche market is not the market size, but some unique characteristic shared by all members of that niche market. Marketers then use that to inform decision-making about marketing strategy and develop tactics to understand the consumer needs of that group then create marketing plans to target that niche group. Niche marketing is the resulting tactic of implementing marketing strategies specifically for targeting a niche market segment, often by capitalizing on the presence of a unique characteristic of that market. For example, the market for people aged over 55 is one example of a 'niche market'. Similarly the African-American market is a 'niche' market, even though it is a large group of consumers. The gay market is another niche market group of millions of consumers around the world. So-called 'grey' marketing, African- American marketing and gay marketing are examples of the resulting marketing strategies that result from defining segments by way of niche market approaches. Niche marketing has been shown to be a very effective means for mass market brands to seek to better position their products and services to appeal to niche market consumers.
What are the marketing implications for different customer and product types in industrial marketing?
the study of marketing which analyses the emergence of marketing structure
Explain how the marketing concept can be applied in non profit organization?
The 5 types of non-traditional marketing: 1.) Person Marketing 2.) Place Marketing 3.) Cause Marketing 4.) Event Marketing 5.) Organization Marketing
Non traditional marketing is a very effective form of marketing. There are many types of non traditional marketing. Five types of non traditional marketing are seminars, stealth marketing, stunt marketing, events, and people or joke marketing.
The need for sales organization is to help in sales and marketing. Organization structure show the different levels of management.
internal marketing interactive marketing service quality
Marketing management demand management?
explain the importance of consumer behaviour in marketing view?
process of test marketing with the help of an example
4 types of Marketing IntermedieriesResellerPhysical Distribution FirmMarketing Service AgenciesFinancial Intermediries
Traditional marketing, door to door marketing