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because customers don't want to be put through the wringer, passed from person to person in an attempt to get to someone who actually knows what they're doing. simple, definative company policy and procedures help to avoid torrents of polite abuse pouring down the phone lines. it also tends to keep customers rather than send them away in droves.

Sueing is an option if there absence of service caused you grief rather it be financial or mental.

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Q: Explain why company procedures are important to good customer service?
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