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A first step to analyzing and exploring marketing opportunities is to get a creative mindset. Try writing down the first most basic product/service you might offer then try to create a tree of related products/services. Ask yourself what other people who use or buy the other services/products might find useful in yours.

When you get to the customer types for your service/product then begin to refine the process by studying the average customer behavior for that type, age, education, income, etc. Through this process you should find many marketing opportunities.

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Q: Exploring and analyzing the marketing opportunities?
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