Answers.com > Wiki Answers > Categories > Business & Finance > Business and Industry > Marketing Advertising and Sales > Market Research > Focus groups advantages and disadvantages?

Focus groups advantages and disadvantages?

In: Market Research [Edit categories]

Answer:

Advantages:

More information because there is a group of people.
Accurate information
The face-to-face involvement of a qualified moderator means that everyone is involved and the conversation stays on track
The people in the group will get each other thinking which will result in a much more in-depth discussion.

Disadvantages:

Cost more money.
Results could be biased because the people in the group may just agree with other people in the group instead of their own opinion.

First answer by ID1330473580. Last edit by ID1330473580. Question popularity: 1 [recommend question].

[report abuse]

Can you answer these Market Research questions?

	What are the basic components of the marketing process of a dry cleaners?	Answer it!
	How much is wheat per bushel?	Answer it!
	How can you measure consumer behaviour?	Answer it!
	What is segmentation for pampers?	Answer it!
	What is a misleading trend?	Answer it!

What are the advantages and disadvantages of a focus group?
Focus groups are a great way to get input, feedback and dialogue with the potential consumer/audience. It's important to speak with your audience before releasing a product to know if the ideas...
Focus group advantages?
Advantages: More information because there is a group of people. Accurate information The face-to-face involvement of a qualified moderator means that everyone is involved and the conversation stays...
Advantage and Disadvantage of group data?
Reasons for grouping: saves space easier to look for patterns certain calculations may be performed that are more difficult on un-grouped dataProblems with grouping: may hide patterns if intervals...
Advantages and disadvantages of group discussion?
Some skills that are generated in a Group Discussion are:Communication Skills: In a Group Discussion there is fair possibility that you improve your communication skills. Communication skills are...