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marketing myopia is totally based on marketing strategy
^^^^ Marketing Myopia examples can be the auto industry, or the current obesity crisis. If the auto industry had recognized and listened to their stakeholders around them they would have seen where the industry was headed and would have been able to identify that there was no longer a large need for the gas guzzling vehicles rather peopel wanted to purchase cars that were better for the environment even if that meant spending more money. If they had been on top of this people would not have started to try to find alternatives to using their vehicles and buying new vehicles and they may not have had the crash that they did.
It is about the long term vision of things instead of seeing things in the tunnel vision view of what is happening today and not worrying about how it will effect tomorrow.
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∙ 11y ago
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What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
How do you avoid marketing myopia?
simple dont market
Define Marketing Myopia?
near-sighted sales
Give an example of marketing myopia in market?
== == A company wants to sell and market to their segment audience and tries to get them to buy their product through marketing practices but fail to make the audience realize how that product is going to improve their lives or businesses by purchasing it.It is a shortterm approach to marketing and lacks long term vision
Give an example of Indian marketing myopia?
ukkk
What are the advantages of marketing myopia?
It would be in my strongest opinion that marketing myopia advantages would be the additional branding exposure to your audience.
What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
How do you avoid marketing myopia?
simple dont market
Define Marketing Myopia?
near-sighted sales
How did Nigeria rail fall into trap of marketing myopia?
Nigeria fell into the trap of marketing myopia when the country was caught in an economic downfall and was simply desperate to turn the economy around.
Give an example of marketing myopia in market?
== == A company wants to sell and market to their segment audience and tries to get them to buy their product through marketing practices but fail to make the audience realize how that product is going to improve their lives or businesses by purchasing it.It is a shortterm approach to marketing and lacks long term vision
What are characteristics of marketing myopia?
This question refers to the sales and advertising for the treatment of myopia. Myopia treatment are nationally marketed by the trademarks of Lasik vision correction and INTACS lens inserts.
What is implication of Marketing Myopia?
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
What is the core concept of marketing give you explanations with example?
give me answer of this question with example and simple word i am very thankful to you sir
How can a firm avoid marketing myopia?
by providing more customer-oriented service rather than product-oriented service.
