| Sector | Product | Niche |
| Agriculture | Timothy hay | Race horse feed |
| Agriculture | Kosher milk | Religious groups following dietary laws |
| Agriculture | Organic vegetables | Consumers wanting foods grown without pesticides |
| Agriculture | Extra fat beef | Asian export market |
| Agriculture | Corn silage | Confined dairy operations and beef feedlots |
| Agriculture | Custom farming services | Other producers who do not have the resources to perform these services |
| Agriculture | Pasturized goat milk | Consumers allergic to cow milk |
| Consumer durables | Sport utility vehicles (SUV) | Drivers desiring a vehicle with room, power, and strength |
| Consumer services | Internet auction sites | Consumers desiring low prices for goods and services without having to physically move from merchant to merchant |
| Consumer services | Commuter airlines | Smaller communities not served by large airliners |
| Consumer services | Cut your own Christmas trees | Fellowship, recreation, and consumers seeking quality |