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How Marketing products and services to organisation differs from marketing products and services to consumers?
Wiki User
∙ 12y ago
Marketing products and services to an organization is different due to the fact that those within an organization are usually employees of their assigned departments. This changes the atmosphere to where you will be using more facts and hard data to present in your advertisement. While a visual element will still be used, the Photography and artwork usually will want to relate to the reward a organization will receive for doing business with the advertiser. In an organization value and necessity are core concepts you want to implement.
When marketing to an organization your segment will go into department channels as well as will need to target and address the proper decision makers.
Consumer products and services have a greater focus on creating desires and needs in a more social and less formal fashion. Hard facts may be good to present to the consumer but a focus more on simple functions and social status become core concepts in the consumer market. Demographics and key market channels can be less complex in the consumer market. This in part is due to technology in today's media environment allowing better statistics on segmented marketing channels. ljkfjg balls
Wiki User
∙ 12y ago
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What is dual marketing?
dual marketing = marketing virtually the same products to both consumers and business customers. So, both B2B as well as B2C.
What does a marketing department do?
A marketing department helps support the organization's strategy. The director and representatives carry out campaigns that will persuade consumers to purchase their products.
What is the relationship between production department and marketing department in a business organisation?
The marketing department promotes the products that the production department produces. The production team ensures that the products meet advertising claims.
Do you agree consumers and marketing environment are mutually inclusive and cannot exist without the other?
Yes, consumers and the marketing environment are certainly mutually inclusive. Without the consumer, corporations would have nobody to market their products to.
Importance of retail marketing?
Retail marketing is important to keep consumers updated on new local available products as well as promotion of incentive sales for customer growth and retention.
What are consumers in marketing?
Consumers in marketing are the people who buy the products that are marketed and advertised. They are the target of all different types of marketing.
What is marketing consumers role in marketing?
It helps you to make the consumers, customers, and public understand clearly about your products and your company.
What is dual marketing?
dual marketing = marketing virtually the same products to both consumers and business customers. So, both B2B as well as B2C.
What does a marketing department do?
A marketing department helps support the organization's strategy. The director and representatives carry out campaigns that will persuade consumers to purchase their products.
Describe and analyze the marketing management functions?
Marketing managers ensure that consumers are aware of the company's products and services. They launch campaigns, research markets and manage employees in the marketing department.
What is the relationship between production department and marketing department in a business organisation?
The marketing department promotes the products that the production department produces. The production team ensures that the products meet advertising claims.
Do you agree consumers and marketing environment are mutually inclusive and cannot exist without the other?
Yes, consumers and the marketing environment are certainly mutually inclusive. Without the consumer, corporations would have nobody to market their products to.
What is marketing and web marketing?
Marketing may be defined as the way companies interact with the consumers to create relationships that can be beneficial for both the parties. Business people use marketing for the purpose of identifying the audiences before advertising themselves.On the other hand internet marketing may be defined as an all inclusive term for marketing products or services online.
What is the purpose of MLM network marketing?
Multi-Level Marketing, or MLM marketing, is a controversial type of marketing scheme that focuses just as much on the salesperson recruiting others to join the subsequent companies ranks, as it does on the salesperson actually selling the products. The purpose behind this can be rationalized to be that MLM marketing companies often encourage or require their own workers to be consumers of the company's own products.
What is back to back marketing?
Back-to-back marketing is a form of marketing where two products that are substitutes of each other but which have different features are offered as a marketing strategy to the same class of consumers such that the two products can be used alternately in different circumstances. For instance, honey comes up as a substitute for sugar for some consumers but there are situations in which honey is used but sugar cannot be used and vice versa. F. K. Sanni
Importance of retail marketing?
Retail marketing is important to keep consumers updated on new local available products as well as promotion of incentive sales for customer growth and retention.
What is descriptive studies?
It is a study method used to better understand a market by studying attitudes of consumers, market potential for products, demographics, marketing problems, and other marketing situations.
