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How a shoe manufacturer would go from domestic marketing to limited exporting to international marketing and finally to globalization of marketing?

In: Marketing Advertising and Sales [Edit categories]

Answer:

Marketing is an integral part of a shoe business that refers to plans adopted by any shoe maker to reach out to its potential shoe wearers. Domesticated marketing is within the political boundaries of the United States. To go from domesticated marketing to limited exporting, a shoe manufacturer would have to introduce their shoes into another country, such as Canada, to start with, since their needs are similar to Americans. An example would be running the commercial during a popular television show. Once orders from Canada started rolling in, a shoe maker might expand the advertising to include Mexico.To upgrade to international marketing, a shoe manufacturer would make their product available in Europe, by billboards, famous people, and so forth. A factory may be set up in England to be better meet the needs of the English. Then a shoe manufacturer would expand to surrounding countries, exporting shoes to multiple countries, thus reaching globalization.

First answer by ID3484578317. Last edit by ID3484578317. Question popularity: 1 [recommend question].

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