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How can direct mail be personalized?

In: Marketing Advertising and Sales [Edit categories]

Answer:

There are a lot of companies that use laser printers to personalize direct mail. People love to see their name. Personal is always better in direct mail. It does cost more but you have to remember the golden rule: "Direct Mail doesn't cost you money; it makes you money". Usually the more you invest, the bigger your return!

Variable data can be inserted throughout your letters. For instance, we can actually print the name of the individual onto each mail piece along with the address and city in which they live. Here is an example of what I mean:

Dear Mr. Lackey, (Name Lackey will change from letter to letter depending on the name of the person in the database.)

Your property located at (address) in the city of (city) is at a higher interest rate than it could be. Your current interest rate is (interest rate) and it could be (new interest rate).

I am sure you get the idea. Here is a link to a company that does that for other companies: http://www.mailingjet.com/mailingservice/laser.htm

I hope this Helps

-Eric

First answer by Salbabida. Last edit by Salbabida. Contributor trust: 1 [recommend contributor ]. Question popularity: 1 [recommend question].

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