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How can packaging create competitive advantage?

In: Marketing Advertising and Sales [Edit categories]

Answer:

First your packaging can Identify any competitive differences in your product compared to others. It can identify a special SALES PRICE, it can identify a benefit or promise made to your potential buyers. Mostly, it can get the EYE of the consumer to notice that package before they reach for their usual brand of product.

First answer by ID1201578960. Last edit by ID1201578960. Question popularity: 2 [recommend question].

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