Answer:

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I guess the simple answer would be to keep costs low and profits high, plough the profits back into the business and never take your eye off the spending or the cash flow. If you are starting a new business and you need a desk, nothing says it must be a new desk so why spend money on something most of your customers may never see. Some small businesses have been started with just this idea in mind by sourcing second hand office equipment and selling it at a profit to new business start ups. If viability means can you earn more money from this business than the return you could achieve from just investing the capital elsewhere, it should be an easy question to answer for the astute business owner.
First answer by ID1388771847. Last edit by Raydawson. Contributor trust: 0 [recommend contributor recommended]. Question popularity: 3 [recommend question].