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Q: How can we achieve this objective -to identify and assess the major behavioral biases of the individual investor in the investment decision making?
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The strengths of logical decision making styles are using rational thoughts and actions to make the decisions. The weakness of logical decision making is that the behavioral aspect is not incorporated into the decisions. The strength of behavioral decision making is the fact that decisions are based off of actions and behavior rather than 100 percent rational. The weakness to the behavioral decision making style is that logic and rational are needed in most all decisions made for certainty.


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The characteristic of a capital investment decision is an investment of long-term choices about which projects receive investment, whether to finance that investment with equity or debt, and when or whether to pay dividends to shareholders.On the other hand, a short-term decision deal with the short-term balance of current assets and current liabilities; the focus here is on managing cash, inventories, and short-termborrowing and lending (such as the terms on credit extended to customers)


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