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How can you implement a market penetration strategy?
- Providing Good deals (discounts etc.) to corporate houses - Attracting more people to organize Weddings at Fun Spot - Providing lodging to visitors - something like a Resort with a Spa - Added attractions for kids like candies stand etc.
it is particularly important for small businesses, which often lack the resources to target large aggregate markets or to maintain a wide range of differentiated products for varied markets.
Recent example for market penetration is Tata nano..having affordable prices to the costumers an penetrating deep into the market for middle class people.