Cut down and have something like hot cocoa once in a while.
Don't have it in the house in the morning.
Replace the old behaviour with another behaviour ... in this case another (better) food.
Why stop? Just get your chocolate in a nutritious form - rich chocolaty Ovaltine, SlimFast shakes, Yoplait Chocolate Raspberry Yogurt, etc.
If it is a problem - go see a hypnotherapist and remove your unwanted habit. Look up National Guild of Hypnotists on the web to find a certified and capable hypnotherapist. It will cost you around 100 - 200 USD.
As a chocoholic, I find it extremely difficult. With 30 pages worth of food allergies, I try to "pretend" I am allergic to chocolate. It doesn't always work, but you can surely give it a shot.
Put down the chocolate! Throw it out. Ask yourself what it is going to do for you. It may taste good and feel good to treat yourself, but there is guilt or regret afterwards. Find something you like to do, non-food related and do that so you have no time to eat the chocolate.
Many people find that after 3-4 days on a low carbohydrate eating plan they lose the cravings for chocolate, sugar and bakery products. It is a paradox, but it is actually easier to do without them entirely than to eat just a little bit.
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