To trademark a phrase, normally you will first establish that you're using it in commerce (as a business name or slogan, for example). Then register with the trademark office of all countries in which you intend to do business.
Trademark Slogan mark registered trademark
You would file an application for trademark with the US Patent & Trademark Office (http://www.uspto.gov)
Rather than trademark a business, you would trademark its marks used in trade: name, logo, slogan, etc.
Sony applied for a registered trademark on the phrase "shock and awe."
Since names, titles, and common words/phrases are not eligible for copyright protection an advertising slogan could only be registered as a trademark.
Mission statement
A trademark is a mark used in trade, such as a business or product name, logo, or slogan.
A trademark is a type of intellectual property, specifically a mark used in trade: a business or product name, logo, or slogan.
The ™ indication can be used on anything you are using as a mark in trade, such as a logo or slogan; the ® indication is used to note a formally registered trademark.
No. Incorporation is the legal creation of a new corporate body, such as a business, a government, or a non-profit organization. Trademark is the protection of the name, logo, or slogan of an organization or product. Answers Corporation is incorporated. Answers.com is a registered trademark of the Answers Corporation.
A trademark is a mark used in trade, like a business name, logo, or slogan. Although established trademarks are protected without registration, a registered trademark has been submitted to the country's trademark office for addition to the registry.
get a job in any trade get the official trademark stamp out of a cereal box. then you make up a slogan use your own blood for the stamp and stamp underneath the slogan with the trademark stamp TADAA you just trade marked something.