It was proposed by Leon Festinger. It states that tension occurs when we become aware of our contradicting attitudes and behaviors. For example, an individual strongly believes that smoking is...
Cognitive dissonance is a psychological term which describes the uncomfortable tension that comes from holding two conflicting thoughts at the same time.
Cognitive Dissonance is when we perceive an inconsistency between our beliefs, feelings and behaviour. In laymans term, when you do something that you don't believe is right or agree with.Usually...