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How did Nike Air Jordan come about?

In: Business & Finance, Sports, Shopping, Nike Inc [Edit categories]

Answer:

Michael Jordan was signed by Nike before he entered the NBA as a highly prospected rookie. Nike offered to create a signature shoe for Michael Jordan named after him. This was the first signature basketball shoe for Nike and the most significant in the company's history.

The first Air Jordan shoe was released in 1985.

First answer by Nice Kicks. Last edit by Nice Kicks. Contributor trust: 5 [recommend contributor ]. Question popularity: 4 [recommend question].

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