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How did Air Jordan get started?

Updated: 9/27/2023
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Wiki User

12y ago

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The Air Jordan line played a significant role in shaping sneaker culture, creating a demand for limited releases and rare colorways. The line's cultural impact extended beyond Basketball, influencing fashion, music, and pop culture.

In 1997, Nike established the Jordan Brand as a distinct subsidiary, allowing Michael Jordan to have greater creative control over his line of sneakers and apparel. The Jordan Brand continues to release new models and reimagined classics, maintaining its status as one of the most iconic and sought-after sneaker lines.

Nike Air Jordan's, are shoes made in the name of the legendary Basketball player Michael Jordan. If they are real, then they won't be found at much of a discount anywhere. The website with the biggest selection on sale is WeeReplica.

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7mo ago
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15y ago

Michael Jordan was signed by Nike before he entered the NBA as a highly prospected rookie. Nike offered to create a signature shoe for Michael Jordan named after him. This was the first signature basketball shoe for Nike and the most significant in the company's history.

The first Air Jordan shoe was released in 1985.

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9y ago

He started out with a Nike contract offer in 1984. He accepted and then eventually went on to make his own shoe company "Jordan Brand".

Nike started Jordan Brand. Michael Jordan signed a deal where he receives $20 million a year until 2023 for wearing Nike apparel only and using his name and image.

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