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The 1920's has changed America in many ways. Areas still have lasting effects on America's society. After World War I ended advertising transitioned from reform to consumerism. McClure's Magazine was a women's magazine in the 1920's. Pictures in magazines like this had a better printing quality which made them look more appealing. It advertised hosiery, makeup, and many more items to middle class women. Magazines would use clever slogans to essentially make the women of this time not feel guilty that they weren't up to par for their husbands. Tabloid papers were created. An example of this was the New York Daily News. It covered everything from crime, sports, to scandals. With new technology advertising reached millions of Americans. Movie stars and athletes were hired to persuade Americans to buy products like coffee or even tobacco. Prior to the 1920's Coca-Cola was used as a medicine. It was said to cure headaches. Coca-Cola knew it had a great taste and could be drank everyday so they pressured storekeepers to sell their product. Now Coca-Cola is one of the most popular sodas in the United States. Advertising is still a fundamental today and the 1920's was a key part of that. America's economy underwent major changes during the 1920's due to consumerism. Automotive companies employed 1 out of every twelve men in America. New technology, such as conveyor belts, made working in factories for efficient and time worthy. These conveyor belts at Ford plants cut work time from twelve and a half hours to one and a half hours to build one car. Automotive companies were also a big help for steel, glass, rubber, and gas sales. Prices for equipment and materials to make the cars continued to decrease in the 1920's and Ford cut their prices six times between 1921 and 1925. This left the price for a car at $290. This was less than three months pay for and average American. Ford also introduced a $5 minimum wage and cut the hours down from nine to eight hour a work day for his employees. If that wasn't enough Ford also cut the number of days of work from six to five days a week. The higher wage gave employees more spending money to buy more products. Some of the older generations were not happy about how easily these cars could be bought. They thought it gave teens to much freedom and privacy. The cars were referred to by the older generations as "portable bedrooms." In 1919 there were roughly 6.7 million cars in America, but by 1929 there was about 27 million. The United States spent over $2 billion a year to build and repair roads. From 1920 to 1929 483,000 miles of road was built throughout the U.S. Sadly, nearly 30,000 people died in traffic related accidents per year in the 1920's. The 1920's was a big decade for our economy it had it's great up's in the beginning, but put us on a road to failure in the late 1920's, the Great Depression. On January 16, 1920 Prohibition was put into effect. It was led by the Anti-Saloon League and the Women's Christian Temperance Union. These two groups believed that ending the sale of liquor would end corruption, machine politics, help labor productivity, and Americanize immigrants. They also believed that it would end spousal abuse and child abuse. The Anti-Saloon League called Milwaukee's breweries "the worst of all our German enemies." The eighteenth amendment banned the manufacture and sale of liquors. The Death Rate from Alcoholism was cut by 80% in 1921. The Ammendment to stop alchohol use was barely approached. Too few of police officials made a good effort to stop the manufacture and consumption of alcohol. As an example, before Prohibition in 1919, Cleveland had 1,200 legal bas and in 1923 there were more than 3,000 illegal speakeasies and 10,000 stills. Prohibition ended on December 5, 1933. Today alcohol has lead to more than half our nation's homicides and a portion of domestic abuse.

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Q: How did the 1920's change and influence America's Culture in ways that still exist today?
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