What is the origin of the Google company name?

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Ten years ago this September, so the story goes, some Stanford grad students were helping Larry Page choose a name for his search engine. "Googolplex," said Sean Anderson. (They'd already sensed how big this could become.) "Googol," Page replied. Anderson, checking to see whether the name was taken, typed g-o-o-g-l-e into his browser and made the most famous spelling mistake since p-o-t-a-t-o-e. Page registered the name within hours, and today, Google isn't a typo; it's a verb, one with a market cap of about $160 billion. Here, then, is a guide to what happens during a typical Google search -- now, of course, with automatic spell-check.

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