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How do car dealers get away with misleading advertising?In: Car Buying |
Answer
This is a hard one to answer. The fact is that there are not sufficient laws against misleading advertising. It's not just car dealers though, a lot of companies do it. In many industries there are little tricks and I know in the UK that car dealers use what is called 'Lost Leaders' to get people into the dealership.
What they do is, they advertise a car at the lowest possible price and that gets the customer into the dealership. There is always a catch, so read the small print. Normally you would have to put down a large cash deposit to get 0% finance, or the cars are so ill equipped that they sell bolt-on parts.
The biggest con is paintwork protection. I know of many dealers who don't even put it on when it costs a fortune. Don't buy anything invisible would be my advice for that. Any paint protection is available from car accessory outlets.
Always read contracts and adverts word for word before you even get drawn in by the offers. It just prevents later embarrassment and frustration.
First answer by Mattcsc. Last edit by Mattcsc. Contributor trust: 101 [recommend contributor]. Question popularity: 14 [recommend question]
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