How do concept such as psychological pricing and reference pricing apply to the marketing strategy?
Cost plus pricingThe most common way for businesses to decide on a price.Add up the cost of the raw materials and labour that have gone into making the product to determine it… Continue reading
A quantity-pricing strategy provides lower prices to consumers who purchase larger quantities of a product.
Marketing strategies for small business awareness does not need to be expensive. In fact, there are a number of highly effective marketing strategies for small businesses that… Continue reading
Any individual consumer purchases a variety of products and services, so it can make sense for marketers to understand these buying behaviors and "bundle" their offerings toge… Continue reading