societal concept deals with what the publics are waiting to get from the company, where as selling concept deals with terms and agreement after pricing.
Marketing essentially prepares a prospect for a sale. Depending on the organization, marketing's responsibilities may include branding, PR, advertising, public relations, and promotions. In contrast,...
Nike I think has mastered the art of both concepts. They have done great atsupplying a better product then most by listening to their customers needs and wants. At the same time they have blasted our...
selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the product. marketers would not bother about customers wants and would think that customers...
Selling Concept:Begin with what firm wants to produce. Given products, persuade customers to buy. "Get rid of what you have."
Marketing Concept:Begin with customer needsDevelop 4 Ps in light of...