- Describe a successful business & why it is successful
- Describe a failing business & why it is not successful
- Talk about how you keep current on your competitiors' products or services
- Demonstrate how you are aware of current business trends & describe how they affect your job or company
In order to qualify these answers, an interviewee will need to provide a specific example from their past experiences... Without that, it's only theoretical. Also, be aware that an experienced interviewer will be asking follow-up questions for clarification.