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Before you choose a web design company, you have to know the markings of a good agency partner. Without that knowledge, you risk choosing the wrong agency, and that could be a disastrous waste of time and money. To protect you and your business against that potential mistake, it’s important to know and understand these important criteria. They’ll help you build your business to new heights of success. And without them, you risk losing a lot of time and money in a mess of complicated contracts, red tape, and failed deadlines. With this simple list of 10 criteria, you can ensure your company will find a successful web design partner.

  1. Know your budget 2 Get their pricing
  2. Ask about fees and charges
  3. Look at their past clients
  4. Get their client retention rate
  5. Ask who will be personally responsible for your site
  6. Ask about other customer support
  7. Ask who can update the website
  8. Find out if they’ll relocate your site
  9. Set concrete, achievable criteria with deadlines Now choose the web design company that’s right for you
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Simple Intelligent S...

Lvl 3
4y ago
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Wiki User

14y ago

The internet marketing mix that your choose is a very personal choice. Many factors go into what will work for your company; and remember what works for one company may not work for all companies. Also, I suggest, at the very least, discussing this with an Internet marketing company to ensure, you've covered all of your bases.

Things that affect the decision on which Internet marketing services to choose, include:

  • Company size
  • Ability of company employees (and owner) to conduct their own marketing initiatives
  • Goals of company (financial and non-financial)
  • Products and services offered
  • Marketing budget
  • Age of the company
  • Location of the company
  • Company's reputation

Start with this process:

  1. Come up with 3 - 5 objectives that you would like your new marketing plan to achieve and when you would like to achieve them (3 months, 6 months, 1 year)
    • Are they prone to take several days to make a purchase?
    • Do they only shop during the weekdays?
    • Do they own computers in their homes?
    • Do they have access to the Internet while at work and at home?
    • Do they make purchases for themselves? For their family? For their friends?
  2. Do some demographic research to discover who your customer base is and how (or if) they make purchases online
  3. Do some research to see what your competitors are doing and where they are advertising their products and services. Do they offer special promotions? Do they partner with other companies to offer free items or services?
    • Paid Search
    • email Marketing
    • SEM
    • Social Media Marketing
    • Article Marketing
  4. Research the different types of marketing available and how these tactics react under the circumstances that you've already researched above (i.e. customer demographic, location, product/service offered, pricing, etc.); I would suggest having an Internet marketing company help you with this, you may be able to find a company that will assist you with this brainstorming and research and then will create a plan for you and send you off to implement the plan (this is a less expensive way of doing things). There are literally hundreds of tactics that can go into your marketing mix:
    • Test things out, not everything on the plan may work or work well
    • Keep an eye out for additional marketing or promotional opportunities that may arise
    • Revisit your plan (with your marketing company) at least once a year or if your objectives change
  5. Begin to implement the services that you (and your marketing firm) have come up with
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Bratz Lee

Lvl 2
4y ago

Hi, Before choosing a digital marketing agency with right services for your business you should first identify your company’s specific needs for which you need a help of a digital marketing agency and what is the specific area where you want digital marketing agency should focus on.

As there are many digital marketing agencies out there, choosing the right one has become a daunting task for many business owners. So, to save your time and money I am providing you the checklist which you should consider before choosing any digital marketing agency:-

  1. Try to understand an agency fully, from inside out

  2. How do they run their own business? -This will help you to understand what they can do for your business.

  3. Whether that agency fits in your style- When researching th right agency ,take a close look at how do they market themselves?

  4. Be sure to determine an agency’s creditability and experience.

  5. Find the best value, not the best price- Your budget is obviously be a consideration when you make your final decision but you shouldn’t go with the one who has the cheapest rate unless it offers you the best value.

I hope my suggestions might help you!

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Wiki User

7y ago

Before choosing a digital marketing company or agency, look for their portfolio and years of experience.

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Q: How do you choose Internet marketing services?
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