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How do you define branding labeling and packaging as used in marketing?
Wiki User
∙ 15y ago
It would be defined as consumer packaging (as opposed to transport packaging) for which marketing is a key element. This usually is part of an overall branding system (i.e. the labeling/packaging communicates the brand values etc.) and is the last piece of advertisement the consumer see's before the purchase of a product, and therefore can be viewed as a key element of integrated marketing communications
Wiki User
∙ 15y ago
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