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The marketing mix is a compiled list of 4 main basic components you want to implement or analyze for your marketing campaigns. This to many marketers is referred to as the four Ps. Product, Pricing, Placement, and Promotion.

P1.) Product:

How the product is packaged. The overall performance of the product/service. The design and structure of the product.

P2.) Pricing:

How may the pricing affect the consumer?

P3.) Placement:

How and where your potential customers can purchase your product/services. Where and how many points of distribution will there be?

P4.) Promotion:

How and where will advertising take place. What will be the costs and rewards of the chosen advertising medias? Market analysis.

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Q: How do you describe each element of the marketing mix?
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