How do you do qualitative research?

Answer:

Generally speaking, qualitative research seeks opinions - rate product X from 1 to 5 for (some aspect of it), while quantitative research seeks use/frequency - do you use product X.

Quantitative research asks people who they will vote for, qualitative research askes them why they will vote that way.

First answer by Maxiogee. Last edit by Maxiogee. Contributor trust: 676 [recommend contributor recommended]. Question popularity: 1 [recommend question].

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