How do you forecast sales?

The five common forecasting methods are executive judgement, surveys, time-series analysis, regression analysis and market tests. Market characteristics, purposes of the forecast, type of product and...

If the economic climate changes or you lose large customers, you would change your forecast. Corporations tend not to change them when getting new customers. It always looks good to beat expectations.

I believe its your estimated income at a certain date so that you can estimate what you can afford to purchase/spend. Hope this helps

Sales budget is an estimation of sales set by the organisation ( the decision makers - Sales heads like the Director, VP, GM or NSM), based on certain criteria including the market potential,...

Direct costs