The most important thing is to understand that sponsors don't care how much you want to race or the money you need. They want to know what exposure their sponsorship dollars are going to provide for their company, service or product to their target market.
And, in order to be sponsorable, you need to have a professional appearance, program and some sort of plan in place to show potential sponsors how serious you are about not only reaching your goals, but giving them a bang for their buck!
Start looking at sponsors as partners! Put together a professional detailed sponsor specific proposal reflecting that you understand their interests and how you will be able to deliver.
Also keep in mind that several smaller sponsors can add up to more dollars than one "big fish."
For more help, visit http://www.GetASponsor.com
Work Hard, Race Fast:
Rocky
GetASponsor.com