Company. Take for instance, Nike. Nike is the company name, and their products are sportswear. Brand is the identity and it can be for anything, product, company, service, celebratory, place, country...
It is a company selling maintenance, repair and operations supplies. It is specialized in next-day delivery.It sells over 480 000 products that you can see in their catalog.
Every company has its own underwriting standards, but you can count with the following criterias:
1- The quality of the collateral 2- Your hability to pay back 3- Your williness to pay back 4 - And...