How do you persuade people to not do drugs?

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Honest, open education and communication. Scare tactics, exaggeration of hazards, or failure to acknowledge the reasons why people abuse drugs (pleasure, escape, self-medication, etc.) don't work because eventually the person you're trying to convince will find out the truth, thereby undermining you and your arguments. If you are undermined by a drug dealer or user, who is seen as more truthful than you are, then you have really messed up.

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